June 2026

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Red(dit) is the New Black
Red(dit) is the New Black Sharad Agarwal June 15, 2026

Red(dit) is the New Black

Reddit has become one of the most significant SEO assets and significantly more important in AI-powered search systems, including those used by major search engines and AI assis

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Digital PR And The Power Of Third-Party Citations In GEO
Digital PR And The Power Of Third-Party Citations In GEO Sharad Agarwal June 12, 2026

Digital PR And The Power Of Third-Party Citations In GEO

Let me ask you something. When you personally want to decide whether a brand is actually good at what they say they are good at - do you read their website, or do you ask someon

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Consumer Demand For AI Shopping Is Forming Fast But Trust For Agentic Commerce Is Still Catching Up
Consumer Demand For AI Shopping Is Forming Fast But Trust For Agentic Commerce Is Still Catching Up Sharad Agarwal June 10, 2026

Consumer Demand For AI Shopping Is Forming Fast But Trust For Agentic Commerce Is Still Catching Up

New research from Checkout.com, a leading global digital payments company, has found a growing gap between emerging consumer demand and the trust, control and infrastructure nee

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Building Topical Authority That AI Engines Actually Recognize
Building Topical Authority That AI Engines Actually Recognize Sharad Agarwal June 10, 2026

Building Topical Authority That AI Engines Actually Recognize

There is a difference between being knowledgeable about something and being recognized as an authority on it. Most of us have experienced this in our careers. You can know a sub

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When AI Talks, Brands Should Listen
When AI Talks, Brands Should Listen Sharad Agarwal June 09, 2026

When AI Talks, Brands Should Listen

A recent survey finds that about 80% of consumers now rely on ā€˜zero-click’ results in at least 40% of their searches, reducing organic web traffic by an estimated 15% to 25%

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Content Architecture Built For AI Retrieval
Content Architecture Built For AI Retrieval Sharad Agarwal June 09, 2026

Content Architecture Built For AI Retrieval

I want to start this one with a confession. For a long time, I thought good content was just good content. Write something thorough, make it readable, hit publish. The idea that

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